Big Data and the Music Paradox

It is recent news that Spotify has settled a complex licensing dispute involving mechanical licensing rights, allegedly in order to clean up its affairs in view of a prospective IPO.

Mechanical rights under US law must be obtained (in addition to performance rights) when reproducing a piece of music onto a physical or digital support.  It is not clear if Spotify willingly avoided to pay mechanical rights or – as it claimed – it had no availability of the data necessary to sort out which publishers had legitimate claims over songs (there isn’t a central and reliable database covering all music rights to all songs).

Music licensing is a complex and disarticulated. Different countries have different nuances of copyright applicable to music (and different ways and means of collecting royalties). In some countries, particularly the US, the music publishing sector has traditionally licensed the performing rights and mechanical rights separately through different entities. This means that music distributors need to have license covering both the song and the recording, and both performing and mechanical rights. In the US this issue is partially addressed through a compulsory licence covering mechanical rights with a pre-set statutory rate to be paid, so streaming services are not required to negotiate terms and price with each right holder. However, often the owner can’t be identified, as while there are collecting societies that licence performing rights, mechanical rights are not represented by a single society nor is there a single publicly accessible database providing this information, therefore – according to Spotify – making it impossible (or too burdensome) for a streaming music provider to comply with mechanical rights obligations for all songs.

Whatever the reasons for Spotify’s legal lapse, certainly, it is a fact that digital distribution of music and particularly streaming needs to take a further leap forward in its ongoing legal catch-me-if-you-can race which has been going on for the past 20 years – since the time of 1999 Napster.

I have been a late adopter of Spotify but their theme-based compilations, and especially their running compilations which select songs matching your personal running beat were recently a revolutionary discovery for me.  As a lawyer and a mom of two boys, time for listening to music – or especially time for discovering new music and updating my playlists has been one of the first to disappear on my schedule, with the effect that music slowly started disappearing from my life. Yet, discovering new music and enjoying music had always been one the most fundamental and joyous artistic experiences for me.

Then I discovered Spotify. Just this morning, while I was running to one of Spotify’s compilation which offers songs matching the user’s running beat, I listened to about 15 songs that I had never heard of, of artists I have never heard of.  This certainly was not possible in pre-digital ages, where buying a tape or a CD was so expensive that you would listen to the same music or playlist over and over again for months on end until a boyfriend/girlfriend would introduce you to some new playlist of his/hers by copying it on tape or CD. And you would listen to that for months on end.  But it wasn’t so even in the iTunes years – iTunes made buying music affordable, but in order to listen to a song a user still had to know it, select it, download it. The only way to discover new music was the radio, with advertising and limited availability of choice and customisation as songs were selected by a human mind – the radio host.

With services like Spotify, music enters the realm of big data and a seemingly infinite number of music pieces are available and playlists for all tastes, moods, desires and functional needs are created by algorithmic configurations.  This is a new radical change in the dynamic of the music industry – particularly the relationship between listeners and music is revolutionized.  The magic of data-driven approach applied to streaming is that music is available in such quantity and variety, that paradoxically the relationship between user and music is disinter-mediated and direct because the algorithmic data stream allows for more nuanced experiences and choice.

The consequence of this is that an average user can access music and artists that s/he would perhaps have never considered before – and at the same time artists that would have had no clout are heard of by a greater audience. This certainly is a boost for the music industry, and for any single musician who wishes to expand the reach of her/his music.  At the same time, disintermediation necessarily bypasses those structures that had been put in place in previous eras to protect legal interests.

It is certainly necessary to create new structures where music can be discovered without getting caught up in legal tangles, while at the same time compensating an artist for beautiful music.

As data driven services emerge in the music industry, a data driven approach needs to be adopted by music societies as well. I am imagining a universal music society with a database to which artists and music labels sign up and songs and recordings are matched by a Shazam-type service (with conflicts resolved through an online dispute resolution service).  All streaming and downloading services would link to this database and payment to the relevant right-holder would be automatic and immediate. I go further by imagining different levels of payments, where for example new songs by unknown artists are remunerated based on a rating level by listeners, so that copyright compliance can be a boost to music discovery rather than a gateway to its distribution.

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© Stefania Lucchetti 2017.  For further information Contact the Author

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Why Artificial Intelligence Will Need a Legal Personality

The development of robotics and artificial intelligence (AI) is an exciting, relentless reality which is slowly making its way out of science fiction movies and into our mundane world.

Furthermore, people and technology are increasingly interacting at an individual, daily level.  The increased occasions of interaction between human and AI systems have great potential not only for economic growth but also for individual empowerment, as explained also in the January 2017 McKinsey Global Institute report, which interestingly finds as almost every occupation has partial automation potential, however it is individual activities rather than entire occupations that will be highly impacted by automation.  Consequently, it concludes that realizing automation’s full potential requires people and technology to work hand in hand.

This interaction however triggers a complex set of legal risks and concern. Ethical issues are raised as well.

The key legal issues to be addressed with some urgency are human physical safety, liability exposure and privacy/data protection.

Ethical concerns cover dignity and autonomy of human beings and include not only the impact of robots on human life, but also, conversely the impact of the ability for a human body to be repaired (such as with bionic limbs and organs), then enhanced, and ultimately created, by robotics and the subtle boundaries that these procedure may push over time.

The current legal frameworks are by definition not wired to address the complex issues raised by AI. The consequence of this is the need to find a balanced regulatory approach to robotics and AI developments that promotes and supports innovation, while at the same time defining boundaries for the protection of individuals and the human community at large.

In this respect, the European Parliament (“EP”) on 31 May 2016 has issued a draft report on civil law rules on robotics. The report outlines the European Parliament’s main framework and vision on the topic of robotics and AI.

While the report is still speculative and philosophical, it is very interesting – especially where it defines AI, and therefore “smart robots” as machines having the following characteristics:

  • The capacity to acquire autonomy through sensors and/or by exchanging data with its environment (inter-connectivity) and the analysis of those data
  • The capacity to learn through experience and interaction
  • The form of the robot’s physical support
  • The capacity to adapt its behaviours and actions to its environment.

The EP’s report also broadly defines six key regulatory themes which are raised by developments in the area of robotics and AI:

  • rules on ethics;
  • rules on liability;
  • connectivity, intellectual property, and flow of data;
  • standardisation, safety and security;
  • education and employment;
  • institutional coordination and oversight.

The report concludes that implications of these technologies are necessarily cross border and it would therefore be a waste of resources and time for each individual country to set out individual rules, recommending a unified EU regulation.

Truly, the implications are cross border and require a collaborative effort, although it is wise to presume that certain countries will be more open minded and flexible than others in defining the limits of AI autonomy, or more restrictive in setting out its boundaries and it might also be inevitable for certain countries to lead the way in regulating AI and robotics.

The policy areas where, according to the EP’s position, action is necessary as a matter of priority include: the automotive sector, healthcare, and drones.

The Liability Issue

The increased autonomy of robots raises first of all questions regarding their legal responsibility. At this time, robots cannot be held liable per se for acts or omissions that cause damage to other parties as they are a machine and therefore liability rests on the owner or, ultimately, producer.

When pointing out the automotive sector as an urgent area needing regulation, the committee was certainly thinking of self-driving cars, which are already being tested in California and driverless cars trial is set for UK motorways in 2019 and government funding has been dedicated to research on autonomous cars. In September 2016, Germany’s transport minister proposed a bill to provide a legal framework for autonomous vehicles which assigns liability on the manufacturer.

However, in a scenario where a robot can take autonomous decisions, ownership / manufacturing traditional liability chain is insufficient to address the complex issue of a robot’s liability (both contractual liability and non-contractual liability), since it would not correctly identify the party which should bear the burden of providing compensation for the damage caused. This civil liability issue is considered “crucial” by the committee.

Data protection, and intellectual property righs

Other key issues in relation to the developments in robotics are the rules on connectivity, and data protection.  While existing laws on privacy, and use of personal data can be applied to robotics in general, practical applications may require further consideration, eg standards for the concepts of “privacy by design” and “privacy by default”, informed consent, and encryption, as well as use of personal data both of humans and of intelligent robots who interact with humans.

Intellectual property rights are also to be considered if one wants to go as far as to accept that there will be at some point a need to protect the “own intellectual creation” of advanced autonomous robots.

Proposals to address these issues have been to assign to the robots an “electronic” personality.

A Proposal

The EP’s report recommends the EU Commission to explore the implications of all possible legal solutions, including that of creating a specific legal status for robots, so that at least the most sophisticated autonomous robots could be established as having the status of electronic persons with specific rights and obligations, including that of indemnifying any damage they may cause, and applying electronic personality to cases where robots make smart autonomous decisions or otherwise interact with third parties independently.

While this is a good idea, it might take time until it is applicable to all robots as for a robot to have the status of an “electronic person” its autonomous capabilities would need to be particularly enhanced.

Imagining a liability regime where liability would need to be proportionate to the actual level of instructions given to the robot and of its autonomy, so that the greater a robot’s learning capability or autonomy is, the lower other parties’ responsibility should be, taking into account which kind of development the robot has had, which kind of instructions or “education”.

However, it would not be always easy to discern skills resulting from ‘education’ given to a robot from skills depending strictly on its self-learning abilities.  This implies that when trying to identify responsibility, there would be huge grey areas.

A middle-level solution is needed for those situations where a robot is capable of autonomous learning and decisions but apt only to specific uses and not yet sophisticated to the point of being endowed with the status of electronic person, such as might be an autonomous car.

I believe instead that one possible solution to this could be provide each AI a legal personality akin to that currently afforded to corporations.

The benefit of this would be:

– registration/incorporation of the robot

– a head of responsibility, with specific rules and an entity to be considered in terms of liability and insurance

– ability to enter into contracts with each other and with humans with specific responsibilities arising out of the breach of such contracts.

One downside of this is that this type of legal status still requires an owner (a “shareholder”) with limited liability, and this means that the ultimate responsibility, although limited, would not necessarily be placed on the manufacturer, but on the owner, thereby returning to the position of an insufficient protection. However, for example in the case of autonomous cars, the owner of the car could be considered as the holder of the legal entity, with limited liability, having an obligation to ensure the vehicle.

Clearly, the topic still needs to be explored and possible solutions will evolve with time as practical problems arise and AI develops, but I believe that at this time this might be the best solution to put forward to address current concerns related to AI as we know them and understand them.  Ultimately, perhaps, it will be AI itself to propose a solution.

[Stefania Lucchetti was also quoted on her views on AI in https://www.politico.eu/article/europe-divided-over-robot-ai-artificial-intelligence-personhood/]

156-KWM-MILANO

 

© Stefania Lucchetti 2017.  For further information Contact the Author

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Augmented Reality Mirrors – Fashion Meets Digital and Privacy Concerns

If, like me, you have switched to e-commerce because you hate the experience of trying clothes on fitting rooms (as in fact do 46% of customers according to a survey conducted by Body Labs in 2016) but end up sending back half of your purchases because they don’t fit or look and feel different than what you expected by seeing them 2D on screen only, or you are a retailer trying to increase sales (apparently, shoppers who do use a fitting room are much more likely to make a purchase – see study by retail analytics company Alert Tech) you may be thrilled by the new trend in digital revolution for retail: digital mirrors.

We have already seen them in some fashionable Milan stores, although at this time they are more focused on infotainment and not yet as advanced as they could be, or purport to be.

Retailers already know the benefit of offering interactive, personalised in store experience – a customer is much more likely to walk out with a purchase if s/he receives personalized advice.
Digital mirrors may provide an innovative and efficient method of reinventing the fitting room experience by offering 360-degree views of outfits; touchscreen technology to browse other colours, sizes and suggested items that can be put together to create an entire outfit.

It won’t be long before the technology will offer personalised compliments and changing lighting conditions to make clothes look better.

Of course, there is a catch to digital mirrors in that while they can also provide useful information to the shop about the user experience, including which items are brought into the changing room, which items the shopper decides to buy out of the ones s/he has selected, etc, they render the changing room experience no longer private. E-commerce has long ago chipped into our private experience of shopping (be as it may, our shopping history on amazon or any other e-commerce platform is recorded), now the virtual changing room experience will remove another layer of privacy.

Is it worth it? It depends as always on the personal boundaries of each individual and the perceived benefit of digital shopping against private changing room.  For a number of shops which have already implemented augmented reality mirrors, one of the benefits for the shopper is not having to undress to try on certain garments, or explore new colors. It may not be long however until the virtual changing room will start marketing additional services to the shopper, such as a personalised diet plan and other similar suggestions.

Ultimately, the key concerns relate to privacy and data protection and the expanding reach of profiling and data recording on the single user’s preferences.  Stores will have to find a balance between user-experience, sale data and compliance with privacy laws. Ultimately, this will create a further segmentation in the market as mature shoppers will prefer more intimate, private changing room experiences, while young shoppers will probably flock into shops that feature a more public type of augmented reality mirrors (and will not be able to resist sharing the experience).

Luckily for European consumers, art. 17 of the new GDPR (Regulation (EU) 2016/679 – adopted on 8 April 2016, taking effect on 25 May 2018) includes a right to erasure (right to be forgotten) and art. 21 (Right to Object) may come useful.  These new provisions, which were adopted following the CJEU decision in the Google vs Spain case, allow individuals to require the data controller to erase their personal data without undue delay subject to certain conditions, eg where no other legal ground for processing applies.

This will however be often difficult to manage in practice as it requires the controller to inform third parties to which the data has already been disclosed that the data subject has requested erasure of link or copies of that data.

cropped-foto-stefania-sito-web-3.jpg© Stefania Lucchetti 2017.  For further information Contact the Author

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Cybersecurity and board responsibilities

The “Wannacry” ransomware attack that disrupted businesses around the world on 12 May has led to the need to consider more carefully the impact of a cyberattack and its implications not only on the protection of consumer data, but also on the company’s financial and sensitive data.

A cyberattack can not only cause the loss of a company’s consumer data, it can also expose confidential information relating to a company, such as ongoing regulatory investigations, or it may cause the loss of intellectual property other than of consumer data.  Financial risks as well as reputational risks are at stake for a company.

Boards are therefore increasingly coming to the realization that a data leek due to cybercrime is a serious risk management issue.

This is a challenge as while most directors are somewhat informed about cybersecurity, it is often very difficult for them to stay updated with the latest information, and especially to deploy sufficient investments to protect the company from ever changing cyber risk. Also, cybersecurity has in most companies been delegated to an IT manager with no sufficient budget or decision making power.

Accepting that this is a key enterprise risk which needs to be addressed at a board level and not just at an IT management level is an essential switch that boards need to make.

The key reason is that a lack of proper action may lead to board responsibilities towards the company (ie under Art. 2392 of the Italian Civil Code for example for lack of appropriate action to protect the company).

cropped-foto-stefania-sito-web-3.jpg© Stefania Lucchetti 2017.  For further information Contact the Author

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Thoughts – Are They No Longer Private Experiences?

The essence of who we are – we may refer to it with the overused term “consciousness” perhaps – or at the very least our persona and personality, are created through and contained in our thoughts and experiences. Thoughts and experiences which for the most part, until recent years, were private or shared with few select individuals. Most of us remember writing secret diaries while growing up.  Experiences were shared through private conversations, and for the most adventurous and articulate, books.  Now thoughts and experiences seem to be no longer relevant unless they are shared with the world, through blogs, through Facebook.

One step further, commercial profiling of our purchasing preferences is making even our intentions, preferences and objectives traceable.

The next step is going to be even more intrusive.  Brain scanners, it appears, are evolving and becoming more adept at being sold as consumer devices.  Consumer type scanners would enable all of us to display our own thoughts and access those of others who do the same.  Our thoughts may become visible, downloadable and open to the world.

New privacy issues need to be considered, as well as perhaps a new definition of boundaries as to where and how we will be able to retain some thoughts and experiences private.

See interesting info at: https://www.edge.org/annual-question/2016/response/26632

cropped-foto-stefania-sito-web-3.jpg© Stefania Lucchetti 2017.  For further information Contact the Author

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IoT Enabled Contracts – Dynamic Contracts Are On The Way – What Will Lawyers Do?

As a transactional lawyer, I have countless times assisted clients in renegotiating and drafting amendments, side letters and updates to signed contracts to address issues that come up from time to time during the contractual relationship. Let’s face it: contracts are a static, binding photograph of a situation, and their purpose is to address issues that may arise in the future so that in case a dispute arises the parties (or a judge) may refer to the parties’ original intention.

However a binding, static contract often fails to address what is likely to be the key issue between the parties: unless the contract covers a one shot transaction (such as the sale of a good) – the contractual relationship between the parties is by nature a dynamic, evolving relationship which – whether it is related to the provision of services or a corporate joint venture – will require innumerable compromises, changes and adaptations to the original ideas.

Good lawyers with sound experience know this and to the extent possible draft contracts that reflect principles which can be applied to an evolving relationship, however this may not be sufficient.  Often problems arise which had not or could not have been contemplated at the outset of the relationship and the key principles set out in the contract are not sufficient to address them. A renegotiation and amendment to the contract is necessary.

This however means that new paper will be produced and ultimately it will be difficult to make sense of the history of the relationship.

IoT enabled contracts which allow for a dynamic relationship may just be what companies need.  This type of contract would respond to external information fed into it and evolve with the parties’ relationship.  While this will have huge benefits in tracking the progress of ongoing relationships, the risk is of course that of making the original agreement between the parties useless.

As always, however, law and the practice of law will need to adapt to the needs of the market, and this might create the need for lawyers to evolve as well a new way of drafting contracts – with clauses, formulas and principles designed to work in an adaptive relationship.

See interesting information at: https://www.artificiallawyer.com/2017/05/08/guest-post-the-contract-stack-revolution-begins/

cropped-foto-stefania-sito-web-3.jpg© Stefania Lucchetti 2017.  For further information Contact the Author

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The Negotiation Factor

Several years ago, based on my experience of many years as a scholar first and corporate lawyer after, I wrote a book (“The Principle of Relevance“) which discussed the implications of information overload, the idea that the key differentiating factor was the ability to process large quantities of information, and how to switch from a linear processing model to a multi level processing model. Many things have come to pass since then, and my interest with information has since then evolved into something different.

Also through the process of writing about information processing, and the many engagements that followed, I have come to the realization that our world is a shifting one. It is a time where information, technology and ideas are so freely and easily available, that access to information – and perhaps also the ability to process that information – while it may be the key challenge for companies – met now by “big data” solutions – is no longer the key factor for individuals.

The key differentiating factor is, truly, the human factor. The ability to engage in meaningful, productive, lasting relationships and partnerships. The ability to engage in a circle of commitment while yet keep engaging with the world. The ability to understand another individual’s background, interests and worries. And, ultimately, the ability to negotiate for change, and for a reciprocal meeting of interests.

cropped-foto-stefania-sito-web-3.jpg© Stefania Lucchetti 2017.  For further information Contact the Author

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Negotiation Advice: Time is On Your Side

Negotiation tip of the day: when negotiating a difficult matter or trying to get out of a difficult situation being in a hurry to close the deal is very rarely on your side. If you want to achieve a better outcome, try to find a way to buy yourself time first.

cropped-foto-stefania-sito-web-3.jpg© Stefania Lucchetti 2017.  For further information Contact the Author

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